This Privacy Policy describes how www.carelesslabel.com (the “Site” or “we”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

Collecting personal information

When you visit the Site, place an order, or contact us for customer support, we collect the information needed to operate the store, process your order, communicate with you, and improve the customer experience.

Device information

• Examples collected: browser version, IP address, time zone, cookie information, pages or products viewed, search terms, and how you interact with the Site.
• Purpose: to load the Site accurately, analyse Site usage, improve the store, and help detect fraud or misuse.
• Source: collected automatically when you access the Site using cookies, log files, web beacons, tags, or pixels.

Order information

• Examples collected: name, billing address, shipping address, payment information, email address, and phone number.
• Purpose: to process payments, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information or advertising where this is in line with your preferences.
• Source: collected from you when you place an order or attempt to place an order.

Customer support information

• Examples collected: name, email address, order details, and any information you choose to include when contacting us.
• Purpose: to provide customer support and respond to your request.
• Source: collected from you.

Sharing personal information

We share personal information with service providers where needed to run our store, fulfil orders, process payments, deliver products, provide customer support, improve the Site, and comply with legal obligations.

• We use Shopify to power our online store. You can read more about how Shopify uses personal information at https://www.shopify.com/legal/privacy.
• We may share information with payment providers, shipping carriers, analytics providers, marketing platforms, and fraud prevention tools where necessary for the purposes described in this policy.
• We may share information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

Behavioural advertising and marketing

Where we use marketing, analytics, or advertising tools, we may use information about your Site activity to help us understand customer behaviour and show more relevant content or advertising. You can opt out of some advertising services here:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Digital Advertising Alliance: https://optout.aboutads.info/

Using personal information

We use personal information to provide our services to you, including offering products for sale, processing payments, shipping and fulfilling orders, keeping you up to date on purchases, and, where appropriate, sending information about products, services, and offers.

Lawful basis

If you are located in the UK or European Economic Area, we process your personal information under lawful bases including performance of a contract, compliance with legal obligations, our legitimate interests, and your consent where required.

Retention

When you place an order through the Site, we retain your personal information for our records unless and until you ask us to erase this information, subject to any legal, tax, accounting, fraud prevention, or business record obligations that require us to keep it.

Your rights

If you are located in the UK or European Economic Area, you may have the right to access the personal information we hold about you, request correction, update, deletion, restriction, portability, or object to certain processing. To exercise these rights, contact us using the details below.

Cookies

We use cookies and similar technologies to operate the Site, remember your preferences, understand how customers use the Site, and support store analytics and marketing. You can control or disable cookies through your browser settings, although parts of the Site may not work properly if cookies are disabled.

Do not track

Please note that we do not alter our Site data collection and usage practices when we detect a “Do Not Track” signal from your browser.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, contact us by email at info@carelesslabel.com or by mail using the details provided below:

8 Bowling Green Lane, 13, London EC1R 0BH, United Kingdom

Last updated: 9 July 2026

If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority. In the UK, you can contact the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/.